İşCep'le Hayatım wins UX Design Award in the Product Category!

İşCep, the mobile app of Turkey’s largest private bank İş Bankası, is evolving into a super app. Beyond traditional banking, İşCep offers a comprehensive ecosystem of lifestyle mini-applications, catering to user’s needs related to vehicles, homes, families, and travel.

The jury recognized İşCep for extending beyond traditional banking by offering a wide range of services within one financial ecosystem. İşCep provides insights into expenses and payments and enables comprehensive wealth management. While the super app concept is not new, İşCep’s unique positioning adds significant value. The well-executed, brand-consistent design seamlessly integrates third-party providers, and the clear information hierarchy delivers a user-friendly experience, consolidating various financial aspects of daily life.

This award underscores our commitment to creating innovative, user-centered solutions that enhance the digital banking experience.